The story of Noosh has traveled from the village of Ashnak to the highest levels of international dialogue, affirming its role as a proven model for community-led development.

Noosh’s founder, Ani Hovhannisyan, was selected to represent Armenian women entrepreneurs in a meeting with the Federal President of Germany, Frank-Walter Steinmeier, and First Lady Elke Büdenbender. The discussion focused on how sustainable tourism can be a catalyst for regional growth—a testament to the relevance of Noosh’s vision.

This international recognition followed meaningful engagements closer to home. Noosh has hosted senior representatives from USAID and global volunteer organizations, using these forums to demonstrate how tourism can be strategically leveraged to create opportunity, preserve tradition, and benefit every member of a village.

These dialogues underscore a central truth: Noosh is more than a guesthouse. It is a living case study in how authentic hospitality can strengthen a community, protect its environment, and share its story with the world.